Mercedes-Benz inaugurates the seventh AMG Performance Center

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Chennai: Strengthening its AMG strategy in India further, the country's largest luxury car maker Mercedes-Benz India today, launched Chennai's first and India's seventh AMG Performance Center at Trans Car India. The inauguration of the AMG Performance Center (APC) in Chennai is a part of Mercedes-Benz's current AMG network expansion plan to newer markets. The inauguration of two AMG Performance Centers in two days in Kochi and Chennai also marks the celebration of 50 years of AMG, globally. The inauguration of the AMG Performance Centers in Kochi and Chennai takes the total number of the exclusive APCs to 7 in India.
The launch of the AMG Performance Center in Chennai is aimed to strengthen the customer relationship by offering them an exclusive and customized Mercedes-AMG product experience and unmatched service quality. Mercedes-AMG offers an exceptional brand experience; providing luxury car owners and aspirers the preferred exclusivity. These distinct AMG Performance Centers along with an impressive AMG portfolio comprising 12 models, promises a fascinating brand experience for the existing and potential AMG customers.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, "India is an emerging market and performance car segment has an immense growth potential in the country. We are experiencing increased interest among the discerning customers for an AMG vehicle, not only from the key metro cities but from the non-metros as well. With the inauguration of the Chennai AMG Performance Center, we further reinforce our commitment to connect with our potential customers, who seek the thrill of performance driving and the unmatched exclusivity that is associated with an AMG. The AMG Performance Center will attract ardent performance car enthusiasts, where they can choose from our vivid AMG car portfolio for the ultimate driving experience."
Elaborating further Mr. Folger said, "With the recent launch of the AMG GT R and the GT Roadster, Mercedes-AMG now has expanded its performance car portfolio in India to 12 products and leads the segment by holding a significant market share. The AMG Performance Center in Chennai will serve as a right place for performance car enthusiasts to experience and discover their much aspired AMG model, concept and accessories for an unparalleled driving and ownership experience. The inauguration of an APC in Chennai also underlines the importance of Chennai market, which has been a key market for both Mercedes-Benz and AMG products."

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