Tecno partners with Poorvika Mobiles to sell its smartphones in Tamil Nadu

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Chennai- 5th Sep, 2017: Tecno mobile, an offline premium smartphone brand of Transsion Holdings today announced the tie-up with Poorvika Mobiles, a leading mobile retail chain to kick-start Tecno smartphones sale in Chennai.
Earlier in April'17 TECNO Mobile unveiled its 'Made for India' 'i' series product portfolio in 3 markets - Rajasthan, Gujarat and Punjab. The company now expands its footprint in India by launching range of smartphones in 15 states including Tamil Nadu.
TECNO Mobile i-series of smartphones is in line with company's philosophy of 'Think Globally and Act Locally'. The product portfolio is 'camera-focused' based on 'Indian photography preference' survey conducted with a sample size of 2000. TECNO aims at redefining the night photography with its PIXELEX image processing engine that enable consumers to capture images truer to Indian skin tones as well as fills light to avoid dark images even in low light conditions.
To boost the consumer confidence all TECNO products come with a unique promise of '151' which offers 100 days' replacement warranty, 50% buyback and 1-year one-time screen replacement. To further delight the consumers, '151' comes as an initial free offering for a limited period for new markets.
Mr. Anish Kapoor, CEO (TECNO & Infinix India) while speaking about the planssaid, "Around 3 months ago we launched our products in only 3 markets in India and the response received have been very good. We aim to replicate this success across other markets and our target is to be among the Top 5 smartphone brands in India by the end of next year. To ensure this, we are working towards strengthening our distribution and after-sales service network and make TECNO smartphones available to our customers across India. In line with this vision we are excited to partner with Poorvika mobiles as they have a strong presence in the southern market of India. Poorvika stores' well-trained staff brings the experience that the customers need along with the scale. The simple, seamless and interactive design of stores will make the consumer product interaction more compelling and knowledgeable."
Mr. Uvaraj Natarajan, CEO Poorvika Mobiles Pvt Ltd said "I am proud to reaffirm our retail leadership with 250+ stores in 43 cities contributing more than 27% of the smartphone market in offline retail in Tamil Nadu. We are very optimistic that the inclusion of Tecno Mobile in our product category will drive wider penetration of smartphones in the south market. A significant chunk of our large and growing customer base opt for smartphones that are characterized by a sleek design, powerful battery life and brighter low-light photography. Our association with Tecno checks all these boxes as we look forward to expanding shoppers' choice of smartphones in this segment. We are determined to bring customers more wide, superlative choices and a richer store experience to constantly keep them excited and maintain our market leadership in this segment".

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