Shemaroo Entertainment Rebrands after 55 Years with a New Logo

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National, July 10,2018: ShemarooEntertainment hasbeen a household name for more than 5 decades now.It was not just a medium through which movies reached Indian householdsit was the very reason why countless Indian families enjoyed lifetime of unforgettable moments together. Shemaroomade Bollywood almost synonymous with itself and with those happy moments!In lieu of the digital opportunitiesin the Indian M&E industry, Shemaroo has set out on a new growth path and today it unveiled a new chapter in its journey. HirenGada, CEO and AtulMaru Joint MD, Shemaroo Entertainment along with KunalJeswani, CEO - Ogilvy India showcased a new brand identity to the world.
Shemaroohas always provided its viewers with refreshing and engaging content. But the needs of the fast-paced modern generation are different from what they used to be. Earlier this year it brought world's leading creative agency Ogilvy Indiaon board to chart out its new brand identity. The new logo has been devised after a thorough understanding of the brand, consumers and the trade. After careful planning, exhaustive research and understanding of emergent trends, this new design will surely strike a chord with the audiences.
The new logo combines the needs of a digitised age with the nation's culture of vivacity to give rise to a fresh brand identity.The logo comprises a series of overlapping layers in rich Indian colours standing for Shemaroo's promise of offering an imaginative range of zesty Indian content to a diverse group of consumers. The shape of the design elements has been derived from the digital play button. The company also announced 'India KhushHua' as its new tagline, anemotion that emphatically states the joy we bring in peoples life with our multi-genre offering.

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