PVR Cinemas launchesits most opulent sub-brand "PVR ICON" in Chennai

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Chennai, 13th October 2018: PVR Cinemas, the largest and the most premium film exhibition company in India, announced the launch of its first 'PVR ICON' at VR Chennai in Anna Nagar today. Opening the doors of its most opulent sub-brand with a 10-screen multiplex, the brand new PVR ICON will ensure a world-class movie-going experience for the audiences in Chennai. This opening in Chennai brings PVR Cinemas to a count of 74 screensat 13properties in the state of Tamil Naduand 246 screens across 41 properties in Southern India.
Housing 10 state-of-the-art auditoriums, the new PVR ICON offers a total seating capacity of 2,590. The cinema features cutting-edge technology by bringing PVR's homegrown large screen format, P[XL] equipped with RGB Laser projection system and the immersive sound technology of Dolby ATMOS surround sound. The remaining 9 auditoriums of PVR ICON will offer 4K projection system along with NextGen 3D experience and ultimate sound technology.
Addressing the media, Mr. Sanjeev Bijli, Joint Managing Director, PVR Ltd, said, "It is extremely gratifying to introduce an advanced and luxurious cinema experience to our patrons in Chennai. This, combined with the SPI food experience, will mark the beginning of a brand new chapter for cinema goers in Chennai. With the launch of PVR ICON, we yet again demonstrate our commitment towards the Southern market. This is only a stepping stone to the expansion plan(s) ensuring world standards of cinematic experience across the country."




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