launch the Dettol BSI Handwash Digital Curriculum

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Chennai, February 28, 2019: Reckitt Benckiser, world's leading consumer Health and Hygiene Company, has taken a milestone leapin the direction of driving a transformational change on sanitation and hygiene by launching its Dettol Banega Swachh India Handwash Digital Curriculum, in collaboration with the All India Imam Organization.

Through the course of its journey, the Dettol BSI Campaign has addressed the issue of Sanitation and Hygiene under five important pillars. These pillars include making India open defecation free, inculcating regular hand washing practices, encouraging plantation drives to help clean the air we breathe, keeping our 10 yards clean and healthy, as key to our future and to a progressive nation.

The event was graced by Hon'ble Dr Imam Umer Ahmed Ilyasi, Chief Imam of All India Imam Organization and also saw presence of other dignitaries such as Mufti Waliullah Qasmi, Mohatmim Madni Darul Uloom Deoband; Moulana Allama Kalbey Rushaid Rizvi, Shia Aalimeydin; Grand Mufti Asad Qasmi Al Alzmi Mohatmim, Jamia Islamia Anwarul Uloom; Moulana Merjul Hasan Nadvi Kandhlvi, Aalami Tablig E Jamat; Moulana Ashgar Ali Qasmi Shahi, Imam Haryana and Aali Janab Sirajuddin Qureshi,Chairman India Islamic Centre.

Commenting on the development, Hon'ble Dr Imam Umer Ahmed Ilyasi, Chief Imam of All India Imam Organizationsaid, "I am overjoyed to share the news of the partnership between the All India Imam Organization and Dettol Banega Swachh India. As part of this first-of-its-kind partnership, we would include the Dettol BSI Handwash Digital Curriculum in the entire educational syllabus across all the madrasas in India. We will take this initiative to other countries in Africa, the Middle East, South Asiaand, eventually, turnit into a global program.Children are the change-agents of the society, and this step is going to ensure that we inspire these young minds to inculcate the learning into a habit, through engaging multi-media tools and activities such as animated videos, which would turn them into influencers for others, and nation-builders of tomorrow."




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